Before it was a Tim McGraw song, “Do you want fries with that?” was simply McDonald’s way of up-selling or growing the check. Having grown up in a restaurant family, you learn pretty quickly that the easiest sale is already standing in your restaurant with their wallet out, waiting to hand you money.
The big news of the week is the merger between VTS and Hightower. These two companies had been competing for the same clients and building very similar platforms, and are now coming together to “accelerate our product roadmap”, according to Brandon Weber, Co-founder and CEO of Hightower who will now assume the role of Chief Product Officer at VTS.
You can add me to the list of bloggers taking the easy way out this week and writing about what they are thankful for. I skipped last year, but in looking back at my Thanksgiving posts from 2011 (the infancy of my blogging experience), 2012 (post-Superstorm Sandy), and 2014 (dedicated to tech), they are some of my favorites.
I was recently asked to participate in a pre-launch demo of a web site that hopes to change the way we do business and form relationships. Just a little ambitious, right? During the meeting, I expressed some of my reservations about the platform, mostly citing the way our business gets done, specifically on the leasing brokerage side. One of the key investors in the site jokingly called me a technological Neanderthal. While I consider myself quite the opposite, I realized that the commercial real estate industry may be far behind others.
Many of you may have looked at the title and assumed this is a review of Bruce Springsteen's album of the same name. For this week, I will leave the reviews to others. Rather, this blog post will focus on my goals for 2014, a year for which I have many high hopes. 1. Move the Needle - We exclusively represent almost 2.5m square feet of Class A & B office space in the New Jersey market. My goal for 2014 is to significantly move the occupancy needle within our portfolio. How will I accomplish this? See numbers 2 & 3.
In a recent blog entry on NeuerSpace, I mentioned how I recently attended the CBRE North American Conference and the CoreNet Global Summit, both in Las Vegas. There were great sessions at both conferences, teaching me a lot about the industry. While those conferences were insightful for the industry at large, I was extremely attracted to two recent technology conferences in NYC: The Corporate Real Estate/Technology Intersect Conference, as well as the Business Insider Ignition, The Future of Digital Event.