Two Tower Center

High Hopes

Many of you may have looked at the title and assumed this is a review of Bruce Springsteen's album of the same name.  For this week, I will leave the reviews to others.  Rather, this blog post will focus on my goals for 2014, a year for which I have many high hopes. 1. Move the Needle - We exclusively represent almost 2.5m square feet of Class A & B office space in the New Jersey market.  My goal for 2014 is to significantly move the occupancy needle within our portfolio.  How will I accomplish this?  See numbers 2 & 3.

Creating Demand

The NFL has certainly figured out how to create demand.  Despite the lock out that threatened the season this summer, the NFL had a great season is expecting a record viewing audience for the upcoming Super Bowl (Go Giants!).   The Super Bowl is truly the ultimate event.  Not only are tickets in heavy demand, even in Indianapolis, but tickets to the surrounding parties are hot commodities as well.  Tickets for the game start at $900 per ticket (face value) and the average on the secondary market is over $3,000.  A-list performers line up for the opportunity to sing at halftime (Madonna this year) or the national anthem while other celebrities travel in from all over to be a part of the big game.