Today marks the 40th anniversary of release of one of my favorite movies of all time, Star Wars. For those that are confused, I am referring to the original, also known as A New Hope, or Episode IV.
When I was a teenager, I looked forward to February for one reason. One of my favorite publications of year, The Sports Illustrated Swimsuit Edition, arrived in my mailbox two weeks after the Super Bowl. While Christie Brinkley is back in this year’s edition, I don’t think I will take that stroll down memory lane and buy it.
For me, February now means the arrival of the CRE//Tech Report.
I was recently asked to participate in a pre-launch demo of a web site that hopes to change the way we do business and form relationships. Just a little ambitious, right? During the meeting, I expressed some of my reservations about the platform, mostly citing the way our business gets done, specifically on the leasing brokerage side. One of the key investors in the site jokingly called me a technological Neanderthal. While I consider myself quite the opposite, I realized that the commercial real estate industry may be far behind others.
Many of you may have looked at the title and assumed this is a review of Bruce Springsteen's album of the same name. For this week, I will leave the reviews to others. Rather, this blog post will focus on my goals for 2014, a year for which I have many high hopes. 1. Move the Needle - We exclusively represent almost 2.5m square feet of Class A & B office space in the New Jersey market. My goal for 2014 is to significantly move the occupancy needle within our portfolio. How will I accomplish this? See numbers 2 & 3.