Imagine driving up to a building, holding up your phone and being able to see the stacking plan, ownership information, asking rental rates and any other information typically available. The owner could even put a sign on the building with a tenant’s logo or name before a space tour.
Over the last month, I have paying attention to how connected we are - both as an industry and as a culture - to our phones. They are great, aren't they? I was in a session earlier this week at the CoreNet Summit on mobility and one group came up with forty things that our phones have replaced. On the list were magazines, newspapers, CD's, and even friends. But it seems that we constantly have our heads buried in our phones and I'm just as guilty as the next person. During another session, I looked around and at least half the room had their heads down and phones open. This was a session and an event that I found very interesting and others had chosen to attend. However, it's almost done by force of habit that as soon as we are bored for a second, we check our email, Facebook, LinkedIn, etc.
We live in a time of unprecedented access to information. This isn't news. The problem with so much information is that not all of it is good. In an effort to get the information out quickly, people don't always take enough time to make sure that the information is factually correct. Twitter's 140 character limit also forces people to be brief which may not allow them to get a full thought across accurately. In the last few weeks, I have been on the receiving end of so much bad information, some from the press and some business related, that it really made me take a step back. For example, someone walked in to my office two weeks ago with a "comp" for a recent deal. I already had the information, but his source, the landlord, told him that the rent was $2/sf higher than the actual deal terms. In my view, the owner of the building was giving bad information to the market in an effort to increase the rents on future deals.